CUPCAKE CORNER
Flora Digital Campaign
Client: Flora, Unilever
Role: Digital Design, Logo Design, Photoshoot Art Direction
Medium: Microsite, Social Media, Email
Challenge: Flora wanted more brand engagement on it’s social media channels.
Solution: "Cupcake Corner" - a multi channel campaign where parents enter photographs of their children's baking achievements into a competition. The bakes are then uploaded to Flora’s social media & voted on by Flora’s followers.
Photoshoot
The campaign required cupcake images to combine with illustrative assets. I art directed a food photoshoot to create various cupcake assets.
Logo
We wanted a fun & playful logo for the campaign. I incorporated fun typography, cupcake crumbs & a cupcake image from the shoot.
Due to small budget the logo had to be turned around in a matter of days.
Social Media Posts
Social media posts encouraged engagement & enticed followers onto the microsite.
Microsite
The responsive microsite encouraged entrants to upload images of their cupcakes for a chance to win baking related prizes.
Microsite Landing Page: Desktop
Microsite Landing Page: Mobile
Entry Form: Desktop
Thank You Page: Desktop
The landing page took the user step by step through how to enter the competition.
Upon clicking on the upload button they are taken to a form where they can submit their details & their cupcake image.
After submitting their image they are taken to a thank you page.
Cupcake Entries
The cupcakes were then posted on the Flora social media account & entered into the competition.
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