Lobby Improvements
BetMGM Poker App
Client/ BetMGM
Role/ Research, UX, UI & Product Design
Channels/ Native App
Challenge/ BetMGM wanted to improve their Lobby
Solution/ "Lobby Improvements” - Initially a research ticket that subsequently generated numerous UX & UI tickets aiming to quickly enhance the BetMGM lobby with effective improvements to the user experience.
Research
The project initially started as a comprehensive research initiative, examining what direct competitors & leaders in the app industry were doing. Video coming soon.
Areas of Improvement
We identified areas where BetMGM could improve their lobby, providing the user with an enhanced experience. We then made UX / UI tickets for these areas.
Landing Lobby tiles
One of the new tickets was for the game tile artwork on the BetMGM landing page.
BetMGM were using old partypoker artworks for the Game Tiles. These were not aligned with the BetMGM brand identity and felt disjointed from the rest of the app.
The new tiles use the BetMGM Colours, illustration style & branding. They are sleek, modern & easier on the eye than the previous designs.
Below are some quick ideas I threw together before landing on the final design.
My Tourneys
Another ticket was for “My Tourneys” - an area of the app dedicated to displaying any tournaments a user has registered for.
If the user had not registered for any tournaments they landed on the page on the left. Unfortunately, the single line of text on this page left the user unsure about what to do next.
The updated page on the right directs the user to the tournaments lobby where they are encouraged to register to tournaments.
Recently Played
Recently played was another ticket that was raised from the research. Prior to this ticket users had to go through several steps to access games.
The new recently played area allows users to jump straight into their favourite games.
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