MAKE CAKE GREAT
Stork Digital Campaign
Client: Stork, Unilever
Role: Logo Design, Digital Design & Art Direction (Photo & Video shoot)
Medium: Video & Email
Challenge: Stork wanted to launch a new campaign that would appeal to an untapped younger audience of women aged 25 to 40.
Solution: "Make Cake Great" - A digital campaign piggybacking off the recent popularity of baking with younger audiences (due to a popular baking show!).
Logo Design
We wanted a logo that could be used as a watermark on videos & pictures as well as creating a brand identity for the campaign. As an extra nod to baking, the logo had been created with a dusting of flour.
Due to small budget the logo needed to be turned around in a matter of days.
Newsletters
I designed a monthly newsletter template where subscribers were given baking tips & tricks, taken to seasonal recipes & given chances to win prizes.
Videos
All videos were topped & tailed with an opening & end frame, tying the campaign together. The opening frame gives the viewer essential information including cook & prep time. The end frame directs the user to more recipe content.
Four new recipe videos were filmed for the campaign. I was on set, art directing both the video & still image shoots.
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